The reason for this is the v-shaped cut of the jeans tend to pinch and cause discomfort. When all the factors come into play it creates an ideal advertisement that your average American,male consumer is looking for.
But in an attempt to be empowering, the ad actually comes across as condescending, and even a little pervy.
Here in this advertisement it gives you the place where the jeans are available, Walmart. Now the customer does not have to venture far to find an outlet or boutique in a mall because it tells you an easy reliable place to go to.
So who was this advertisement made for? Truthfully the chosen celebrities could not be identified by me without looking them up on the internet. We would never think of being condescending in this way. They also defended the ad and explained that its purpose was to both encourage women to feel and look their best while also reminding women that they should be celebrated for more than just their looks: Both spokesmen are from pretty from pretty demanding careers, one football and the other race car driving, so the last thing they need is an uncomfortable pair of jeans, once again going back to the main idea of comfort.
The client team and the agency team are all women. Also it shows you a website where you can find out more information about their u-shaped jeans at wrangler. Next to the men there are signatures implying that they are famous.
The commercial ends with the hashtag MoreThanABum splashed across the screen, supposedly meant to encourage women to share their thoughts and opinions about being just that. Better luck next time, guys. Advertising From construction workers to high fashion models, jeans are or have been worn by practically every person that you may come across today in life.
In a statement to The Huffington Post, Wrangler said that the ad was less a message to women and more a message to fashion and marketing industries. The colors usedred and white, brought attention to key points in the advertisement. Small deals can make or break an advertisement.
The language of the slogan, the comparison of the types of jeans and even the picture of the celebrities Dale and Brett ll tie into the advertisements main idea of comfort. Personally I did not recognize them at all, but football enthusiasts would know the one on the left is none other than Brett Favre, an American football player for formidably know for playing for the Green Bay Packers.
This faux feminist advertising is really starting to grate. The comment was saved as a screenshot and tweeted by The Digital Fairy. I believe that Wrangler successfully advertised their jeans in such a way that is easy to decipher, gets straight to the point, being plain and simple simple, while still attracting attention to itself.
This portion of the advertisement is lightly using the the technique of name calling to make the customer feel more negatively about other jeans, causing them to side with Wrangler jeans.
On the bottom half the slogan is not only large and bold but it has a rough texture too, making it seem more edgy or even manly. Both celebrities that were chosen appeal to a specific, but large demographic which can also even be trendy in other ones. Even with the obvious stereotypes, cliche setting and arrangement Wrangler successfully executed their advertisement in such ways that the customer can feel relatable to these celebrities with their humble look and feel a sense of comfort with the relaxed setting.
Lastly in the background the pasture like area along with the pickup truck gives of a country feel to the advertisement, which can cross into patriotism, being that this an American company and that this kind of setting is associated with America.
Our Body Bespoke line was created around this idea: Here it shows what looks like to be two happy looking, average men, positioned next to each other, wearing plain clothing, in front of a red and white pickup truck, in pasture like area.
As a girl this advertisement did interest me at all because it was lacking feminine qualities that I usually look for in an advertisement. With white pigment of their skin, the country like background, and the pickup truck I can assume that this advertisement was created for an American, Caucasian, middle aged, male demographic, from the working class, who is most likely from the southern region of the United States that finds entertainment in watching things such as football and even NASCAR.
This is why we have used this kind of imagery: Ah dear digidisaster morethanabum pic. Bespoke jeans, bespoke women with bespoke achievements.Find great deals on eBay for wrangler jean ad.
Shop with confidence. Good marketing and advertising at stores and print ads. Weaknesses. Pepe Jeans. The brandguide table above concludes the Wrangler SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of Wrangler belonging to the same category, sector or industry. It seems Wrangler's new ad campaign has gone down like a sack of s**t with a lot of women.
New Wrangler Jeans Ad Forgets What Women’s Empowerment Really Means Expert analysis and. Rob Lentz Marketing Advertising Analysis The Wrangler ad is simple in its style, yet it conveys a lot of information. The way the ad is able to get your attention is through the use of a celebrity endorsement.
Other than that the advertisement is pretty straightforward in its substance. The Wrangler logo is prominently displayed as well as their taglines and information about their blue jeans.
About Wrangler Advanced Comfort TV Commercial featuring Trevor Brazile Long live being comfortable in your own saddle and being tough enough to handle anything. Wrangler Advanced Comfort jeans last twice as long and are made to move with you so you can move like a champion. Advertisement Analysis: Wrangler© Jeans From construction workers to high fashion models, jeans are or have been worn by practically every person that you may come across today in life.
To match these people’s needs there is a plethora of ways in which jeans are styled and shaped.Download