The next step of the strategic management of the company is to develop strategy which will help in meeting the objectives Hunger and Wheelen, To be able to keep their policy in sustaining a young fleet, the company has been able to renew its fleet consistently.
Aviation and climate change: An increase in the fuel prices creates hurdles for the company to generate more profits. Strategic management considers the external environment of a firm and it focuses on gaining the competitive advantage. Hence, it will be reflected in the market strategies of the company.
Vision and Value Analysis: The products and services must be designed exceptionally which helps to meet the competition. Emirates as known to operate in a full wide body aircraft fleet from different aircraft families such as BoeingAirbus A, Airbus A and Airbus A It is evident that the strategic marketing activities have a significant association with the corporate strategy of the firm.
For example, during the lean season and advanced booking to a less demanded destination, Emirates offer huge discount seasonally Park, Qu and Lee, This helps in identification of the major issues in the strategy as well as marketing performance of the organization Drucker and Maciariello, The political problems or factors, which any business might face, specifically include the wars and terrorism.
In order to make sure that the company will not be left behind, Emirates Airline has been able to involve themselves into the expansion to technological developments.
As a competitive and globally recognised airline industry, Emirates Airline has been able to have strategic position in the global market. Strategic management is consisted of five important constituents: These drives generate search behaviour to find particular goals that, if attained, will satisfy the need and lead to the reduction of tension It has been found that the marketing strategies are the integral part of the corporate strategy in order to achieve the organizational objectives Anderson and Vincze, Additionally, promotional strategies of Emirates group play a major role in communicating with the target market.
The environmental factors can include the weather and climate issues, which might end up affecting the airline business.
Procedures Involved in Strategic Marketing Strategic marketing is a systematic approach that focuses on the designing strategies for the organization in order to ensure successful achievement of the organizational objectives Viljoen and Dann, A development in technology will help the company to improve aircrafts facilities and fuel in order to reduce the environmental impact of the Emirates operations.
Environmental Aspects Environmental protection is one of the most essential aspects to be considered by many businesses. Being on one of the most regarded companies in the global market, Emirates has been able to use effective human resource management approach for recruiting or selecting the best employees that suits their needs.
Therefore, the objectives are set which needs to be achieved by the company. This means that an effective leader considered the voice or the opinions of his subordinates to have as successful outcome.
Additionally, the identified weakness of the firm such as low presence in the airline market of United States and employee relations are needed to be revised Anderson and Vincze, Technological Factors Advancement and the innovation in technology need to be well recognized by the Airlines.
Therefore, it monitors the planned activities so that the achievement of the goals is ensured. Emirates Group has significantly focused on the business ethics as the foundation of their success.
Customer Analysis Emirates have repositioned its market by formulating a global marketing strategy that represents its customers as globalists.Emirates Airlines (also known as Fly Emirates) is a major airline in the Middle East, and a subsidiary of The Emirates Group.
It is the national airline of Dubai, United Arab Emirates and operates over 1, passenger flights per week, from its hub at Dubai International Airport, to destinations in 55 countries across 6 continents/5(3).
Free Essay: Introduction Emirates Airlines (also known as Fly Emirates) is a major airline in the Middle East, and a subsidiary of The Emirates Group. Pestel, Swot and Porters 5 Analysis of Emirates Airlines and Cathay Pacific More about Swot and Pestel of Emirates Airlines.
Marketing & Strategy on Emirates Airline Words | 23 Pages. In case of Emirates group, the management may use SWOT analysis for getting a preliminary overview of the internal situation through identification of the major strengths and weaknesses of the company along with the external situation through identifications of the opportunities as well as threats.
Leadership Analysis: Emirates Airlines; Leadership Analysis: Emirates Airlines. its internal and external environment through the use of different marketing tools such as SWOT analysis and Pest Analysis.
2. Background of the company Emirates has been able to become the second airline to fly the Airbus A They are able to use A Transcript of SWOT Emirates Airlines Engels Emirates Airlines Management SWOT Analysis Strengths Weaknesses Opportunities High brand awareness "Fly Emirates" Eco-efficient aircraft engines High quality of service Emirates Airlines Annual Report SWOT analysis Confrontation Matrix Strategic Options Conclusions & Recommendations.
Analysis of Luxury Airlines Emirates Airways and Competitors. 34 Pages analyzing Emirates airline challenges through SWOT analysis and comparing it with Lufthansa Group a prove of being very active with Cargo and shipment services and passenger cater through developing there technology and advertise there 40 brands .Download