But work does play a significant role in determining our level of fulfillment. It obviously works — YouTube is full of funny safety briefings, the earliest and best often come from Southwest Airlines employees. Dick Elliott, the marketing guru, set up many of the iconic advertising principles that set Southwest apart.
Southwest is also famous for larger-than-life personalities, which are retold in the book. In the 70s, the uniforms created a sensation. Longtime CEO Herb Kelleher is known for dozens of similar incidents, plus his nontraditional thinking and penchant for cigarettes and Wild Turkey Bourbon.
Southwest sent 75, greeting cards a year in the 90s, certainly that number has grown since then. This is why they are so alive.
He was instrumental in several decisions like standardization of the fleet and maintenance processes that keep Southwest competitive to this day. Employees were encouraged to email Colleen with details of anyone that deserved recognition or needed a lift.
We discuss one book each month on aviation marketing, sales, or some related topic. The Choice is Yours, The Time is Now The people of Southwest Airlines have shown us that we can laugh and celebrate more often, pursue purposes that give us a sense of heroism, simplify things without invalidating ourselves or our work, take more risks and think more unconventionally, express the off-the-wall part of ourselves more freely and live and work in a way that is lovelier and more loving.
At this point you have a choice. The most obvious is the outrageous vibe of the Southwest livery and uniforms. These stories are well-known by people in the industry, but a refresher can be helpful. Five Star Reviews included quotes like these: But the permission they get to loosen up must come from our example.
Of which there are many.
We are not suggesting that work can or should completely replace the emptiness many people feel in their lives. Think about the people you have the most fun being around. The best customer service starts by serving your employees, so Southwest became famous for taking excellent care of its people, and providing cards, gifts and awards that recognized the unique contributions of team members.
Are they people who can laugh at themselves? Do yourself, your family and your organization a big favor—lighten up.
You can treat this book as an entertaining story that you will refer to from time to time or you can energize your life and work by going NUTS. It is also why they are often accused of being nuts. What could Southwest have done differently? These are the same people who are off seeking permission while the rest of us are pursuing our dreams.
Are they people who can make you laugh by making light of their idiosyncrasies? The interview process includes several techniques designed to help interviewers discover future employees that exhibit attentiveness, caring and humor. There will always be those who lounge in the safety of convention, who criticize you for daring to live life authentically in order to justify themselves.
Laugh about it and move on.
And Colleen is famous for sending uniquely personalized gifts to employees who were sick, injured or having a special event or milestone. He assembled a group of experts from other airlines and industries.
Alienated and empty, these people go home from work exhausted and dehumanized.Southwest Airlines' Crazy Recipe for Business and Personal Success () by Kevin Freiberg; Jackie Freiberg and a great selection of similar New, Used and Collectible Books available now at great prices/5(K).
Customer Reviews of Nuts!: Southwest Airlines' Crazy Recipe For Business And Personal Success. nuts! Southwest airlines’ crazy recipe for Business and personal success. Austin, TX: Bard Press, Inc. Technically, this book is about Southwest Airlines, or to be more specific, about the people who work for Southwest Airlines.
Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success [Kevin Freiberg, Jackie Freiberg] on mi-centre.com *FREE* shipping on qualifying offers. Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales/5().
Get this from a library! Nuts!: Southwest Airlines' crazy recipe for business and personal success. [Kevin Freiberg; Jackie Freiberg] -- Describes the events and people who shaped the culture, character, and personality of Southwest Airlines, discusses the main elements of the company's success, explores the way leadership is.
Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin Freiberg Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never /5(7).Download