Pay particular attention to the accurate citation of your interview source, and your secondary research sources. Prepare a word minimum paper addressing these questions, using APA style and formatting. ExamplesToyota is a business in the auto industry. Toyota has a history of great customer relations, but now appears to have to reshape its image.
Full contact information for your interview source interviewee name, company name, phone, and email address is required, and should be included as a separate Appendix page following your Reference page.
This venture may also attract new customers! Then, submit your paper.
This person could be in your own organization, or in any other company. Ensure that the body of your paper, excluding cover page and sources, exceeds the word count minimum, and that all of the assignment requirements have been met.
Locate at least four articles two must be from scholarly resources that discuss the current business climate for this company for inclusion as sources for your paper. The American Restaurant Association says that loyalty programs are growing in popularity, especially in small boutique establishments, where there is a more personal connection between the owner and the customer insert accurate APA in-text source citation here.
What are current trends in this business or in the overall industry of which this business is a member that might impact customer service, customer satisfaction, or customer loyalty positively or negatively?
How can customer service be improved? Other car companies are using safety and quality messaging against Toyota insert accurate APA in-text source citation here.
Customers want safe cars. Toyota needs to address its customer service programs and customer relations for both existing customers and potential new customers.
Recently, Toyota had a series of setbacks from brakes failures to acceleration issues. Yume, the owner of a local Thai restaurant, has recently introduced a customer loyalty program where customers earn points for purchases that can be redeemed for free food and drinks; and customers love it!
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BUSN Week 3 Case Study Case Study Objectives 1. Interview: After completing your assigned readings for this week, interview someone who has a customer relations/customer service role, or responsibility where the person has organizational responsibility and knowledge of the companyâ€™s customer relations policies.
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Description. 1. Interview: After completing your assigned readings for this week, interview someone who has a customer relations/customer service role or responsibility where the person has organizational responsibility and knowledge of the companyÂ’s customer relations policies.Download